Swansea City players and staff are to boycott social media for one week following a spate of ‘abhorrent’ racial abuse on platforms.
It comes after the latest incident occurred in wake of the Swans’ defeat at Birmingham City on Friday night, with Jamal Lowe racially abused on Instagram the following day.
The forward reposted the offensive message on a subsequent Instagram story, writing ‘some serious idiots out there’ alongside it.
Although the account which posted the message was removed, it is the third incident where a Swansea player has been subjected to racist abuse on social media since February.
Yan Dhanda was abused after the FA Cup defeat to Manchester City, before Ben Cabango was targeted while on international duty with Wales.
And despite the Championship club previously urging social media platforms to do more to prevent online abuse, they are now taking it one step further with a collective social media blackout.
“From 5pm today all first-team players, those in the academy professional phase (under-23s and under-18s), Swansea City Ladies, Community Trust, senior club staff and official club channels (Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube and TikTok) will not post any content for a period of seven days,” a Swansea statement read.
“As a football club, we have seen several of our players subjected to abhorrent abuse in the past seven weeks alone, and we feel it is right to take a stand against behaviour that is a blight on our sport, and society at large.
“We will always be unwavering in our support of our players, staff, supporters and the community that we proudly represent, and we are united as a club on this issue.
“As a club we are also acutely aware of how social media can impact on the mental health of players and staff, and we hope our strong stance will highlight the wider effects of abuse.”
The statement went on to say that chief executive Julian Winter had sent a letter to Twitter CEO, Jack Dorsey, and Facebook’s founder, chairman and CEO, Mark Zuckerberg, to reiterate the club’s stance and desire to see social media companies introduce more stringent policing and punishments.
The social media boycott will cover Swansea’s Championship games against Millwall and Sheffield Wednesday, although club news will continue to be posted on the official website during this period.