Football finance experts in collaboration with Yorkshire Live have reported that Sheffield Wednesday stand to lose a massive £6m in revenue if they are relegated to League One.
The Owls are in a perilous league position, needing to beat Nottingham Forest on Saturday if they are to stand any chance of setting up a final day decider against Wayne Rooney’s Derby County.
The potential fall in revenue would come at the worst possible time for Wednesday given the financial struggles each club has endured as a result of the COVID-19 pandemic.
Every side has missed out substantially on gate receipts with fans almost totally absent from games for over a year, but Hillsborough’s near-40,000 capacity means the Owls have missed out on a massive stream of money relative to most of their Championship rivals.
The drop to League One would simply make matters worse, stemming from the fact that the last time Wednesday played in the division their average attendance fell by a whopping 5,000, despite their loyal following.
Further financial misfortune would derive from the fact that being two promotions away from the glitz and glamour of the Premier League instead of one would make them less enticing for lucrative sponsorship deals.
Last but not least, although a large chunk of their squad will see their contracts expire this summer, high earners who won’t, such as Massimo Luongo and Josh Windass, may effectively be forced out of the door if the fall in revenue sees the club unable to meet their wage demands. Indeed, Windass has already been heavily linked with a move away this summer.
Relegation would mean a gloomy situation for Sheffield Wednesday, which simply reinforces what a huge encounter they face against Chris Hughton’s Nottingham Forest side tomorrow lunchtime.