Norwich head coach Daniel Farke feels the club are in a stronger position to try to become a ‘permanent member’ of the Premier League – but will not risk their future to do so.
Farke accepts there are plenty of challenges ahead as Norwich look to improve on their last campaign in the topflight, which ended with nine successive defeats following Project Restart as they finished bottom on 21 points.
However, finances are now on a more even keel and there has been sound infrastructure investment, while the club have also retained key men like Todd Cantwell, playmaker Emi Buendía and Finland frontman Teemu Pukki.
Farke feels those collective efforts on and off the pitch mean there can be genuine hope of progress again next season.
“The decision two years ago to invest more in the mid and long-term future of the club, and not just to risk everything for one Premier League season, was definitely the right decision of the club,” Farke said.
“Although it was more difficult, to sort the finances out, to invest in the infrastructure and the academy, to sort some contracts out with the young players, (we had) to accept we could go back to the Championship.
“Now we head into the Premier League in a lot better position as a club, in a much stronger position to try to become a permanent member of the Premier League.
“It will always be our strategy not to risk the future.
“We have grown as players and as a club. We have already a few players with Premier League experience and we are also capable of investing a bit more.”
Farke has insisted there will be no complacency as his side look to seal the Championship title.
Already sure of promotion, the Canaries won at QPR on Saturday to move another step towards being crowned champions.
City are five points clear of second place Watford with two games left – with two points enough from matches against Barnsley and Reading.
“We know we are in a fantastic position, but Watford also have the quality to win their last two games,” Farke added.
“So we need to keep going, stay professional, disciplined and serious. We want ot finish the season in style.
“We have to stay focused and hopefully we’ll bring it over the line. We are promoted and that’s great, but the lads deserve to win the title and lift some silverware.